Louise Murray, vice-president of the tour and Partnerships at Cirque du Soleil, was informed that the company has two unsolicited proposals for a partnership to perform a show in Istanbul, Turkey. Both offers are serious and the projects are potentially interesting. The first offer comes from a government agency, in partnership with the city of Istanbul, while the second was filed by one of Turkey’s leading media group. Louise Murray must now decide the suitability of the destinat … Read more »

Louise Murray, vice-president of the tour and Partnerships at Cirque du Soleil, was informed that the company has two unsolicited proposals for a partnership to perform a show in Istanbul, Turkey. Both offers are serious and the projects are potentially interesting. The first offer comes from a government agency, in partnership with the city of Istanbul, while the second was filed by one of Turkey’s leading media group. Louise Murray now has to decide on the appropriateness of this target and analyze the proposals themselves. She has also assess the various scenarios for inserting this destination in Cirque planning horizon and choose the best. The choice of work and the nature of the partnership to be negotiated with the potential promoter must also be decided. The tight deadlines imposed by the proposals are an opportunity for Louise, a critical assessment of the flexibility of the planning process, she has worked to make standardize in recent years. The case thus promoting a wider reflection on the delicate balance between flexibility and standardization in the context of an organization, which is still a strong culture circus. As such, the event is an opportunity to reflect on the organization of the planning process and suggest improvements.
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from
Marie-Helene Jobin,
Jean Talbot
Source: HEC Montreal Centre for Case Studies
32 pages.
Release Date: 1 March 2011. Prod #: HEC025-PDF-ENG
Tour with Cirque du Soleil HBR case solution