The D-Rong company must decide whether to build a luxury senior housing development in Chengdu, China. Demographic data are very encouraging for this new product type, but there are numerous cultural, market, financial and political risks that they need to evaluate before us.

The D-Rong company must decide whether to build a luxury senior housing development in Chengdu, China. Demographic data are very encouraging for this new product type, but there are numerous cultural, market, financial and political risks that they need to evaluate before us.
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from
Nicolas P. Retsinas,
G.A. Donovan,
Nancy Hua Dai,
Justin Ginsburgh
Source: Harvard Business School
13 pages.
Release Date: 4 January 2010. Prod #: 210045-PDF-ENG
Against Golden Pond (A) HBR case solution

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