Toyplace Production (Hong Kong) Ltd. has been producing toys on an OEM basis, while other toy manufacturers created their own brand names, a trend that was to change the structure of the toy industry. Toyplace should move into the branded toys market? Written for use in International Business courses. Focusing on the Pacific Rim Designed practiced as part of a module that introduces students to the various forms of international production by multinational corporations. The module contrasts int … Read more »

Toyplace Production (Hong Kong) Ltd. has been producing toys on an OEM basis, while other toy manufacturers created their own brand names, a trend that was to change the structure of the toy industry. Toyplace should move into the branded toys market? Written for use in International Business courses. Focusing on the Pacific Rim Designed practiced as part of a module that introduces students to the various forms of international production by multinational corporations. The module contrasts internal and external forms of production with Toyplace to examine the latter in detail.
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from
James Newton,
Probir Banerjee,
Kim C. Yim
Source: University of Hong Kong
8 pages.
Release Date: 1 January 1999. Prod #: HKU008-PDF-ENG
Toyplace Production (Hong Kong) Ltd. HBR case solution

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