In 1992, faced Toys “R” Us, the pioneer of the “category killer” retail format, significant competitive advantages threats from mass discounters and warehouse clubs and lost market share. This case examines the dynamic sustainability of Toys “R” Us distribution model, its competitive position options, and the costs and benefits of leverage of market power.

In 1992, faced Toys “R” Us, the pioneer of the “category killer” retail format, significant competitive advantages threats from mass discounters and warehouse clubs and lost market share. This case examines the dynamic sustainability of Toys “R” Us distribution model, its competitive position options, and the costs and benefits of leverage of market power.
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from
Dennis Yao,
Michael G. Rukstad,
Cate Reavis
Source: Harvard Business School
16 pages.
Publication Date: Feb 24, 2003. Prod #: 703445-PDF-ENG
Toys “R” Us (A) HBR case solution

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