Tri-Valley Growers is a cooperative dominant in its field, and yet still suffers from poor yields. The Board worked with the new CEO to change the product, market and financing activity focus of co-op to insure a long and profitable future for its shareholders, employees and farmers.

Tri-Valley Growers is a cooperative dominant in its field, and yet still suffers from poor yields. The Board worked with the new CEO in order to ensure the product, market and financing activities co-op focus of a long and profitable future for its shareholders, employees and producers.
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Ray A. Goldberg,
Mollie H. Carter
Source: Harvard Business School
25 pages.
Release Date: 5th September 1997. Prod #: 598003-PDF-ENG
Tri Valley Growers: A New Age Co-op HBR case solution