Describes a leading fast food operator / franchisor try to consolidate and standardize their operations worldwide, focusing its efforts on a few key markets. Lends itself to a discussion of how global is the fast food industry, whether Tricon’s new international strategy in line with the industry structure and competitive position, and if so, which country to focus markets.

Describes a leading fast food operator / franchisor try to consolidate and standardize their operations worldwide, focusing its efforts on a few key markets. Lends itself to a discussion of how global is the fast food industry, whether Tricon’s new international strategy in line with the industry structure and competitive position, and if so, which country to focus markets.
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from
Pankaj Ghemawat,
Tarun Khanna
Source: Harvard Business School
24 pages.
Publication Date: Aug 12, 1999. Prod #: 700030-PDF-ENG
Tricon Restaurants International: Globalization reconsidered HBR case solution

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