Trilogy is a fast growing company with a highly unusual approach to capture an enterprise software market (the “Selling-chain”), which is also the target of much larger competitors. The case provides students the opportunity to assess the company’s methods, which sees the company to satisfy the need, extremely ambitious goals, but that some may be chaotic and unwise.

Trilogy is a fast growing company, which is under a highly unusual approach to capture an enterprise software market (“Selling-chain”), which is also the target of much larger competitors. The case provides students the opportunity to assess the company’s methods, which sees the company to satisfy the need, extremely ambitious goals, but that some may be chaotic and unwise.
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from
Robert D. Austin
Source: Harvard Business School
15 pages.
Release date: 01 December, 1998. Prod #: 699034-PDF-ENG
Trilogy (A) HBR case solution

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