In July 2008, the co-founder of TripIt, a free online travel organizer was that aggregated traveler bookings from many top travel sites had recently secured $ 5.1 million in new funding. While the co-founders believed that their company offered travelers a unique service that they felt increasing pressure from investors to show that the company grow revenues and achieve profitability. To be profitable, TripIt needed not only grow its users, but also more travelers’ itineraries, w … Read more »

In July 2008, the co-founder of TripIt, a free online travel organizer was that aggregated traveler bookings from many top travel sites had recently secured $ 5.1 million in new funding. While the co-founders believed that their company offered travelers a unique service that they felt increasing pressure from investors to show that the company grow revenues and achieve profitability. To be profitable, TripIt needed not only grow its users, but also more travelers routes was crucial for obtaining advertising revenue of travel suppliers and intermediaries. The online travel industry was a hyper-active industrial and while TripIt was breaking new ground, the threat of competitors was very real.
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from
Lynda M. Applegate
Gabriele Piccoli,
Kathryn Brohman
Source: Harvard Business School
24 pages.
Release Date: 22 October 2008. Prod #: 809 059 PDF-ENG
TripIt: The traveler’s Agent HBR case solution

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