Describes a number of issues with which the owner of Chris-Craft, a manufacturer of high-end boats. The company is in new, independent shops, new boat design and brand extensions (eg clothing) to invest. The owners have also recently bought Indian Motorcycle Head of the liquidation and must decide what to do with the asset.

Describes a number of issues with which the owner of Chris-Craft, a manufacturer of high-end boats. The company is in new, independent shops, new boat design and brand extensions (eg clothing) to invest. The owners have also recently bought Indian Motorcycle Head of the liquidation and must decide what to do with the asset.
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from
William A. Sahlman,
Geremy E. Connor,
Brian P. Doherty,
Andrew M. Murphy,
Smith C. Taylor
Source: Harvard Business School
25 pages.
Publication Date: Oct 17, 2005. Prod #: 806071-PDF-ENG
Turnaround of Chris-Craft HBR case solution

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