QVC is one of the two dominant players in the television home shopping sector of the retail industry. It looks at three strategic challenges: 1) the growth of the core business, especially with a strong rival, Home Shopping Network, as the industry matures and competition increases, 2) the possible diversification of the core business to electronic platforms except television, and 3) dependence of the core business of the evolving cable TV infrastructure.

QVC is one of the two dominant players in the television home shopping sector of the retail industry. It looks at three strategic challenges: 1) the growth of the core business, especially with a strong rival, Home Shopping Network, as the industry matures and competition increases, 2) the possible diversification of the core business to electronic platforms except television, and 3) dependence of the core business of the evolving cable TV infrastructure.
«Hide

from
Jeffrey F. Rayport,
Elizabeth B. Glass
22 pages.
Release Date: 04 August 1994. Prod #: 395014-PDF-ENG
TV home shopping Wars: QVC and its competitors HBR case solution