In 2004, China began the largest management software provider UF internationalization. In the following 6 years, UF Hong Kong, Singapore, Japan, Thailand, Vietnam and other Asian markets overseas occurred. Nevertheless, international business footprint UF was still very limited, with foreign income only to the 0.43% of the total turnover UF in 2009. In the later part of 2009 UF outlined its new three-year plan for the period 2010-2012. In this plan the internationalization was a focal point … Read more »

In 2004, China began the largest management software provider UF internationalization. In the following 6 years, UF Hong Kong, Singapore, Japan, Thailand, Vietnam and other Asian markets overseas occurred. Nevertheless, international business footprint UF was still very limited, with foreign income only to the 0.43% of the total turnover UF in 2009. In the later part of 2009 UF outlined its new three-year plan for the period 2010-2012. In this plan the internationalization strategy was a focus of the UF. Over the next 3 years, UF would dramatically increase the share of income from foreign sales, reaching 10% within 5 years and 25% within 10 years. This case study highlights UF launch of their 2010 -. 2,012 internationalization strategy
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from
F. Warren McFarlan,
Donghong Li,
Liu Lijuan
Source: Tsinghua University
14 pages.
Release Date: 3 January 2011. Prod #: TU0015-PDF-ENG
UF (E) HBR case solution

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