Unaxis Data Storage, a subsidiary of a large European high-tech company, is facing a difficult choice. Since most of its customer base in Asia, the administration has come up with a solution for some of its products in Asia finished and generate cost savings. However, the company wants to keep control of their supply chain and intellectual property.

Unaxis Data Storage, a subsidiary of a large European high-tech company, is facing a difficult choice. Since most of its customer base in Asia, the administration has come up with a solution for some of its products in Asia finished and generate cost savings. However, the company wants to keep control of their supply chain and intellectual property.
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from
Ralf W. Seifert,
Carlos Cordon,
Francois Jager
Source: IMD
3 pages.
Publication Date: Jul 14, in 2006. Prod #: IMD419-PDF-ENG
Unaxis (B): Go Asia HBR case solution

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