This note develops a comprehensive range of new concepts to understand processes of buying parents the choice of complex educational services on the example of the Montessori private schools.

This note develops a comprehensive range of new concepts to understand processes of buying parents the choice of complex educational services on the example of the Montessori private schools.
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Roger A. More
Source: Ivey Publishing
8 pages.
Publication Date: Feb 22, 2010. Prod #: 910A02-PDF-ENG
Understanding Buyer Choice / Rejection / Experience for complex services: The example of the Montessori Private Schools HBR case solution