United Airlines required to hire former welfare recipients to meet its needs for entry level workers, and in the process developed an effective mentoring program has the potential for all United Associates. CEO Gerald Greenwald conducts internal changes for a philanthropic culture and external changes in the community. A part of the HBS Social Enterprise Series Video on Business Leadership in the social field (BLSS). Created in conjunction with 1998 BLSS national leadership forum, the … Read more »

United Airlines required to hire former welfare recipients to meet its needs for entry level workers, and in the process developed an effective mentoring program has the potential for all United Associates. CEO Gerald Greenwald conducts internal changes for a philanthropic culture and external changes in the community. A part of the HBS Social Enterprise Series Video on Business Leadership in the social field (BLSS). Created in conjunction with 1998 BLSS national leadership forum, the videos focus on a new model of business involvement in the social sector, which social needs as opportunities for developing and testing innovation. The videos provide a springboard for the detailed discussion and highlight a diverse group of business people / community projects in three interconnected areas that contribute in urban economic prosperity you: public education, welfare to work, and investment in urban development. Viewers receive practical information on the use of the best lessons from these models, whether they are considering entrepreneurs thinking about the role of their companies or partnerships with the business community leaders.
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Rosabeth Moss Kanter
Source: Video Supplement
Release Date: 1 July 1998. Prod #: 399 504-VIN-ENG
United Airlines: The Friendly Skies, video HBR case solution

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