Describes the development of the airline industry in the first decade after deregulation (1978-1988). Sees on the primary areas of operation may change effect in which managers (aircraft, people, travel, marketing). The basic aim of teaching, industry structure, focusing on competitive advantages, commitment and sustainability cover. 1978-1988 (B) – Can be used with the U.S. airline industry.

Describes the development of the airline industry in the first decade after deregulation (1978-1988). Sees on the primary areas of operation may change effect in which managers (aircraft, people, travel, marketing). The basic aim of teaching, industry structure, focusing on competitive advantages, commitment and sustainability cover. Can be used with the U.S. airline industry -. 1978-88 (B)
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Pankaj Ghemawat,
Nancy Donohue
Source: Harvard Business School
19 pages.
Publication Date: Aug 31, 1989. Prod #: 390025-PDF-ENG
U.S. airline industry – 1978-88 (A) HBR case solution

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