The student requests a usage scenario for the U.S. auto industry in 1992 and propose to prepare a proper action for Ford and General Motors in the face of globalized competition. The theme is “corporate strategy in a overcapacitized world.” Rewritten version of earlier case.

The student requests a usage scenario for the U.S. auto industry in 1992 and propose to prepare a proper action for Ford and General Motors in the face of globalized competition. The theme is “corporate strategy in a overcapacitized world.” Rewritten version of earlier case.
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from
Malcolm S. Salter,
Jiro Kokuryo
Source: Harvard Business School
17 pages.
Release date: 06 July, 1990. Prod #: 391001-PDF-ENG
U.S. auto industry: scenarios and alternatives for the 1990 HBR case solution