Describes the corporate portfolio of General Foods, Procter & Gamble and Nestle, which in their coffee related activities in the United States. The goal is to allow students to assess commitment to the U.S. retail coffee market sales and the strategic implications of these commitments for each competitor.

Describes the corporate portfolio of General Foods, Procter & Gamble and Nestle, which in their coffee related activities in the United States. The goal is to allow students to assess commitment to the U.S. retail coffee market sales and the strategic implications of these commitments for each competitor.
«Hide

from
George S. Yip,
Jeffrey R. Williams
Source: Harvard Business School
8 pages.
Publication Date: Feb 10, 1982. Prod #: 582088-PDF-ENG
U.S. retail sales Coffee Market (B) HBR case solution