The vice president of an American logistics provider considers this service establishment in Mexico, where the logistics market is controlled by the banks and is very underdeveloped. He must decide whether a greenfield operation to establish or enter into a joint venture. Questions of target segments and positioning also necessary resolution.

The vice president of an American logistics provider considers this service establishment in Mexico, where the logistics market is controlled by the banks and is very underdeveloped. He must decide whether a greenfield operation to establish or enter into a joint venture. Questions of target segments and positioning also necessary resolution.
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from
Kenneth G. Hardy
Source: Ivey Publishing
19 pages.
Release Date: 03 May, 2000. Prod #: 900A04-PDF-ENG
USCO Logistics GmbH: The Mexican Proposition HBR case solution

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