Examines how managers use, and sometimes abuse, analogical reasoning, as they formulate their strategies. Proposes a method that managers can employ to use analogies productivity.

Examines how managers use, and sometimes abuse, analogical reasoning, as they formulate their strategies. Proposes a method that managers can employ to use analogies productivity.
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Giovanni Gavetti,
Jan W. Rivkin
12 pages.
Release Date: 04 February 2003. Prod #: 703 429 PDF-ENG
Use and abuse of analogies HBR case solution