Biztainment is a practice that is added by the conversation to a bundle of goods and services in order to gain competitive advantage. The achievement of this objective is presented here with examples of economic higher revenue, repeat business, and profits and. Due to the expansion of the product life cycle, thus ensuring the survival of the company The general premise is that biztainment an increasingly popular business strategy. For all industries For example, consider the goods and services pro … Read more »

Biztainment is a practice that is added by the conversation to a bundle of goods and services in order to gain competitive advantage. The achievement of this objective is presented here with examples of economic higher revenue, repeat business, and profits and. Due to the expansion of the product life cycle, thus ensuring the survival of the company The general premise is that biztainment an increasingly popular business strategy. For all industries For example, consider the goods and services provided by Build-A-Bear stores: Children can the substance of the eyes and buttons, choose to create a unique good tangible, while the memorable process of building it (using of self-service, too) with family or friends adds extraordinary value to the purchase. Build-A-Bear has biztainment use out in 370 stores worldwide on five continents, expanding at a rate of 25 locations per year and earns a revenue of $ 474 million in 2007 (Build-A-Bear, 2008). This article concludes by making examples of ways in which managers can evaluate their current product-service strategies against environmental drivers biztainment.
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from
Mi Kyong Newsom
David A. Collier,
Eric Olsen
Source: Business Horizons
10 pages.
Release Date: 15, March 2009. Prod #: BH320-PDF-ENG
With “Biztainment” to competitive advantages HBR case solution gains

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