This two-part case series describes how defined the possibility of the introduction of USA Today and evaluated by the Gannett Corp. This case supports a wide debate about whether the concept of a national day of general interest fits with the changing external environment and Gannett’s internal resources and skills, but also allows specific analysis of the efficiency of the proposed venture.

This two-part case series describes how defined the possibility of the introduction of USA Today and evaluated by the Gannett Corp. This case supports a wide debate about whether the concept of a national day of general interest fits with the changing external environment and Gannett’s internal resources and skills, but also allows specific analysis of the efficiency of the proposed venture
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from
Pankaj Ghemawat,
Scott B. Garell
Source: Harvard Business School
20 pages.
Publication Date: Sep 20, 1991. Prod #: 792 030 PDF-ENG
USA Today Decision: making headlines across the nation (A) HBR case solution