Describes the development of the USA TODAY Online, the electronic version of the newspaper, in the organizational structure of the newspaper. Describes the tensions and problems that are outsourced the development and pressure from the online division. CEO Tom Curley simultaneously sees a greater strategic need for integration. Is raises the question to what extent or type of strategic integration required, what degree of organizational integration this implies, and how it can be achieved.

Describes the development of the USA TODAY Online, the electronic version of the newspaper, in the organizational structure of the newspaper. Describes the tensions and problems that are outsourced the development and pressure from the online division. CEO Tom Curley simultaneously sees a greater strategic need for integration. Is raises the question to what extent or type of strategic integration required, what degree of organizational integration this implies, and how it can be achieved.
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from
Michael L. Tushman,
Michael J. Roberts,
David Kiron
Source: Harvard Business School
18 pages.
Release Date: 11 July 2001. Prod #: 402010-PDF-ENG
USA TODAY: Pursuing the Network Strategy (A) HBR case solution

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