Vancity Credit Union is one of the largest credit unions in Canada, with $ 9 billion assets and 300,000 members. Member experience, employee experience and community leadership: The success of the company was on three key elements. With the increased competition from financial institutions and changing market must be the Chief Executive Officer of the company’s strategy and resources to determine how the company remain competitive and continue to increase membe … Read more »

Vancity Credit Union is one of the largest credit unions in Canada, with $ 9 billion assets and 300,000 members. Member experience, employee experience and community leadership: The success of the company was on three key elements. With the increased competition from financial institutions and changing market must be the Chief Executive Officer of the company’s strategy and resources to determine how the company is to remain competitive and to continue to enhance its members and services.
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Anthony Goerzen
Source: Ivey Publishing
14 pages.
Publication Date: Jun 22, 2004. Prod #: 904M26-PDF-ENG
Vancity Credit Union – Strategy in Financial Services HBR case solution