This case demonstrates the creation and growth of Veja, the first eco-sneaker companies in the world, in the broader context of the development of the fashion industry and the development of eco-fashion movement. In September 2010, the five-year venture to a reference in ethical fashion, and an inspiration for other eco-fashion start-ups. His way, made his achievements and his aspirations it a perfect takeover target, like-minded companies like Timberland were already feeling the t … Read more »

This case demonstrates the creation and growth of Veja, the first eco-sneaker companies in the world, in the broader context of the development of the fashion industry and the development of eco-fashion movement. In September 2010, the five-year venture to a reference in ethical fashion, and an inspiration for other eco-fashion start-ups. His way, made his achievements and his aspirations it a perfect takeover target, like-minded companies like Timberland already feel the two founders. Sébastien Kopp and François-Ghislain Morillion were still fulfill her dreams. They had fun, more sustainable business approaches and crafts. They were still developing on the possibility of solutions or workarounds for socially and environmentally problematic business practices excited. The case provides some solutions to it. At developing sustainable business practices in organic cotton, wild natural rubber and traditional vegetarian tanned leather The case also deals with the question of how ventures integrate sustainable practices into a holistic and better and better offer, the more participants in the supply chain locks (workers, consumers, suppliers, partners, and artists) in collaboration to develop a value proposition that is not only appeals to our sense of fashion, but also our conscience. In essence, the case is a story of the creation of identities artfully bending consumer appreciation of the expression of unity with the earth and across cultures.
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from
Kim Poldner,
Oana Branzei
Source: Ivey Publishing
16 pages.
Publication Date: Oct 25, 2010. Prod #: 910M89-PDF-ENG
Veja: Sneakers with a conscience HBR case solution

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