To during the discussion in the class (B) case transferred. Shows that Vick developed a second name and advertising positioning. Presents results of copy tests and other test market results. Students must choose between the two names and positions, and decide whether to recommend national expansion.

To during the discussion in the class (B) case transferred. Shows that Vick developed a second name and advertising positioning. Presents results of copy tests and other test market results. Students must choose between the two names and positions, and decide whether to recommend national expansion.
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George S. Yip,
Jeffrey R. Williams
Source: Harvard Business School
5 pages.
Release Date: 1 October 1981. Prod #: 582041-PDF-ENG
Vicks Health Care Division: Project Scorpio (B1) HBR case solution