Jay DiGeronimo, president of a 16-store supermarket chain is trying to timing and method to decide on the expansion of its chain. The family was in a maintenance mode on, with each family member a business running. It could slowly expand with a new marketplace concept. Or it could try to double its size over the next ten years. What are the costs and benefits of each approach? If the company continues to open marketplaces, although this format has a higher opening and ope … Read more »

Jay DiGeronimo, president of a 16-store supermarket chain is trying to timing and method to decide on the expansion of its chain. The family was in a maintenance mode on, with each family member a business running. It could slowly expand with a new marketplace concept. Or it could try to double its size over the next ten years. What are the costs and benefits of each approach? If the company continues to open marketplaces, although this format has a higher opening and operating costs than conventional surgery?
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from
David E. Bell
Ann Leamon
Source: Harvard Business School
20 pages.
Release Date: 14 May 1999. Prod #: 599054-PDF-ENG
Victory Supermarkets: expansion strategy? HBR case solution

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