Chronicles the successes and failures of the Virgin Group. By studying these examples, students explore attributes Virgin whole service concept, which at its core, will compete on quality rather than on price. Students are challenged to consider how Virgin could expand its activities in the U.S. market.

Chronicles the successes and failures of the Virgin Group. By studying these examples, students explore attributes Virgin whole service concept, which at its core, will compete on quality rather than on price. Students are challenged to consider how Virgin could expand its activities in the U.S. market.
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from
Frances X. Free,
Hanna Rodriguez-Farrar,
Corey Hajim
Source: Harvard Business School
24 pages.
Publication Date: Sep 27, 2001. Prod #: 602057-PDF-ENG
Virgin Group: Filling in the Value Gap HBR case solution

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