This case study provides a discussion of how Virgin Mobile, an innovative mobile virtual network operator, has developed a unique position in the UK market through unique positioning and strong business system fit. The first section of the case discussion focuses on the more innovative Virgin Mobile’s business model and the company’s strategy and the underlying business activities, a uniquely differentiated positioning in the UK mobile sector by mid 2005. The sec … Read more »

This case study provides a discussion of how Virgin Mobile, an innovative mobile virtual network operator, has developed a unique position in the UK market through unique positioning and strong business system fit. The first section of the case discussion focuses on the more innovative Virgin Mobile’s business model and the company’s strategy and the underlying business activities, a uniquely differentiated positioning in the UK mobile sector by mid 2005. The second section examines how Virgin Mobile was able to reach sustainable competitive advantages for the period 1999 to 2005 but then turns to an analysis of how the firm’s competitive advantage has been eroded by changes in regulation and a shift in the competitive situation.

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Jamie Anderson
Martin clutch
Source: ESMT – European School of Management & Technology
26 pages.
Release Date: 2 April 2009. Prod #: ES0941-PDF-ENG
Virgin Mobile UK HBR case solution

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