Virtual markets Vineyards wines from small California vineyards directly to consumers through their website on the World Wide Web. It also facilitates the fulfillment of customer orders. The case focuses on the ways in which virtual Vineyards offers more value for consumers through accessible, informal evaluations, but co-founder Peter Granoff the individual wines and exit through its electronic web with the customer.

Virtual markets Vineyards wines from small California vineyards directly to consumers through their website on the World Wide Web. It also facilitates the fulfillment of customer orders. The case focuses on the ways in which virtual Vineyards offers more value for consumers through accessible, informal evaluations, but co-founder Peter Granoff the individual wines and exit through its electronic web with the customer.
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from
Jeffrey F. Rayport,
Alvin J. Silk,
Thomas A. Gerace,
Lisa R. Klein
Source: Harvard Business School
28 pages.
Release Date: 08 April 1996. Prod #: 396264-PDF-ENG
Virtual Vineyards HBR case solution

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