Introduces Wal-Mart’s initial plans to enter the Mexican retail market. Designed for use with Wal-Mart Stores’ Discount Operations.

Introduces Wal-Mart’s initial plans to enter the Mexican retail market. Designed for use with Wal-Mart Stores’ Discount Operations.
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from
David B. Yoffie,
Jonathan J. Ginns
Source: Harvard Business School
2 pages.
Publication Date: Dec 16, 1992. Prod #: 793071-PDF-ENG
Wal-Mart in Mexico ventures HBR case solution

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