This case describes the process by the entrepreneur Paul Farrow went to his kayak company between 1992 and 1996 to establish. After he rose from a more traditional position in the company, Farrow came across an idea that suited his entrepreneurial skills, experience and values. The case traces the steps he took to create the first in the industry and produce a cost-effective, high-performance recreational kayak from recycled plastics to be. Key to paddlers’ $ 1-million sales in the 1st Walden … Read more »

This case describes the process by the entrepreneur Paul Farrow went to his kayak company between 1992 and 1996 to establish. After he rose from a more traditional position in the company, Farrow came across an idea that suited his entrepreneurial skills, experience and values. The case traces the steps he took to create the first in the industry and produce a cost-effective, high-performance recreational kayak from recycled plastics to be. Key to paddlers’ $ 1-million in sales in 1995, Walden was the company’s ability to form alliances with key suppliers and customers to socialize, while the fixed costs down by managing a virtual enterprise.
This is a Darden case study.
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Andrea Larson
Source: Darden School of Business
18 pages.
Release Date: 04 March, 1997. Prod #: UV0239-PDF-ENG
Walden Paddlers HBR case solution