One of Dow Jones & Co. ‘s most respected brands, The Wall Street Journal, is threatened by Internet news providers, including their own interactive edition. The company is not sure whether the Interactive Edition will be a substitute or a complement to the print edition. This case focuses on the changing industry boundaries, new technologies, potential cannibalization and a threat to society traditional business model. Industry analysis of print and interactive publishing is discussed as … Read more »

One of Dow Jones & Co. ‘s most respected brands, The Wall Street Journal, is threatened by Internet news providers, including their own interactive edition. The company is not sure whether the Interactive Edition will be a substitute or a complement to the print edition. This case focuses on the changing industry boundaries, new technologies, potential cannibalization and a threat to society traditional business model. Industry analysis of print and interactive publishing is discussed, such as resource use in the two formats.
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Amy J. Hillman
Source: Ivey Publishing
14 pages.
Publication Date: Oct 28, 1999. Prod #: 99M030-PDF-ENG
Wall Street Journal: Print vs. HBR Interactive Case solution

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