The first ten pages of this case consists of the company’s history, from 1923 to 2001. The Walt years are described as the company’s loss after his death and his resurrection under Eisner. Managing synergy, managing director of brand management and creativity: The last five pages are devoted to strategic challenges Eisner in 2001. Students are asked to be aware of the key to Disney mid-1980s, turning over the right border of the company, and about what Disney strategy should think bey … Read more »

The first ten pages of this case consists of the company’s history, from 1923 to 2001. The Walt years are described as the company’s loss after his death and his resurrection under Eisner. Managing synergy, managing director of brand management and creativity: The last five pages are devoted to strategic challenges Eisner in 2001. Students are asked to think about the keys to Disney mid-1980s turnaround, about the proper limits of the company, and about what should Disney strategy beyond 2001.
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from
Michael G. Rukstad,
David J. Collis
Tyrrell Levine
Source: HBS Premier Case Collection
27 pages.
Release Date: 9 March 2001. Prod #: 701035-PDF-ENG
Walt Disney Co.: The Entertainment King HBR case solution