In its third year of existence and ready to double its workforce Warby Parker attributed his success to an innovative approach in the eyewear industry and the corporate culture that supports it. With a mission that had the social and business goals the company a stakeholder-centric model that the consumer benefits from high-quality, fashionable and affordable eyewear articulated: the world community through donations, through sustainable channels, sold a pair of glasses per each pair; empl … Read more »

In its third year of existence and ready to double its workforce Warby Parker attributed his success to an innovative approach in the eyewear industry and the corporate culture that supports it. With a mission that had the social and business goals the company a stakeholder-centric model that the consumer benefits from high-quality, fashionable and affordable eyewear articulated: the world community through donations, through sustainable channels, sold a pair of glasses per each pair; employee by a culture of fun and inspiring work, and the environment by carbon neutral. The case covers the decisions that Warby Parker has as a result of growth and do so at the beginning of its third year of existence, to avoid losing momentum. Some of the challenges faced by Warby Parker faced was maintaining the corporate culture, the production of suitable partners, the quality of the “Buy a Pair, Give a Pair” to receive program and the development of an integrated online and offline marketing strategy that fit the personality of the brand.

To maximize their effectiveness, color cases should be printed in color.
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from
Christopher Marquis,
Laura Velez Villa
Source: Harvard Business School
25 pages.
Release date: 25 July 2012. Prod #: 413051-PDF-ENG
Warby Parker: Vision of a “Good” Fashion Brand HBR case solution

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