The marketing director of the Irish subsidiary Warner-Lambert facilitate the completion of the marketing plan for the introduction of Niconil, a transdermal patch for smoking cessation.

The marketing director of the Irish subsidiary Warner-Lambert facilitate the completion of the marketing plan for the introduction of Niconil, a transdermal patch for smoking cessation.
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from
John A. Quelch,
Susan P. Smith
Source: Harvard Business School
15 pages.
Publication Date: Jan 18, 1993. Prod #: 593008-PDF-ENG
Warner-Lambert Ireland: Niconil HBR case solution