In the autumn of 1999, Garry Ridge, the newly appointed CEO of WD-40 Company, wanted to rejuvenate the company and stimulate his staff will look over the company’s relatively narrow focus of the last 43 years. The essence of the WD-40 Company success in capturing the market had created his own limited growth opportunities. The A case describes the company’s one-product business success and Ridge background. The case B shows some of the challenges faced Ridge in implementing change. The B c … Read more »

In the autumn of 1999, Garry Ridge, the newly appointed CEO of WD-40 Company, wanted to rejuvenate the company and stimulate his staff will look over the company’s relatively narrow focus of the last 43 years. The essence of the WD-40 Company success in capturing the market had created his own limited growth opportunities. The A case describes the company’s one-product business success and Ridge background. The case B shows some of the challenges faced Ridge in implementing change. The case of B tells how the new CEO helped WD-40 company achieve growth in both new products and markets through related acquisitions. To climb Despite these purchases, but not the profits of the company in the years between 1998 and 2001. Ridge concluded that he needed to do more than just buy more companies be. Strong leadership and a model of “learning theory”, that he thought it would allow the company to outwit his rivals framed He built a frame that sophisticated, but was lenient when individuals fell short. Ridge held employees responsible for their results, but he encouraged all to recognize, errors and learn from them. The fiscal year of the Company results indicate success for his leadership model. This case set gives instructors a valuable tool to guide discussions in the classroom about leadership and leading strategic change.
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from
Gerry Yemen
James G. Clawson
Marcia Conner
Source: Darden School of Business
13 pages.
Publication Date: Nov 11, 2002. Prod #: UV3218-PDF-ENG
WD-40 Company: The Squeak, Smell, and Dirt Business (B) HBR case solution

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