By 1997, Wells Fargo had emerged as a leader in the use of electronic services, especially the Internet, for the supply of financial services. This case describes the development of electronic banking at Wells and the changes in the external environment (regulatory, technological and competitive). Offers the possibility of the main strategic challenges and opportunities for Wells, and how to respond to these challenges and opportunities to discuss.

To 1997 wells Fargo had emerged as a leader in the use of electronic services, especially the Internet, for the supply of financial services. This case describes the development of electronic banking at Wells and the changes in the external environment (regulatory, technological and competitive). Offers the opportunity to discuss the key strategic challenges and opportunities Wells, and how to respond to these challenges and opportunities.
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from
Robert A. Burgelman,
Raymond S. Bamford
Source: Stanford Graduate School of Business
30 pages.
Release Date: 1 January 1997. Prod #: SM41-PDF-ENG
Wells Fargo Bank & Electronic Banking HBR case solution

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