Thirteen years after the upstart airline began with three aircraft WestJet is the second largest airline in Canada. It has grown revenue at an annual rate of 37 percent per year over the last 11 years and is ready to be the country dominant airline in the future. As it has grown, WestJet appears to changes at its original strategy of low-cost, no-frills, point-to-point, single-class service have. The case examines WestJet strategy over the years and focuses on the company … Read more »

Thirteen years after the upstart airline began with three aircraft WestJet is the second largest airline in Canada. It has grown revenue at an annual rate of 37 percent per year over the last 11 years and is ready to be the country dominant airline in the future. As it has grown, WestJet appears to changes at its original strategy of low-cost, no-frills, point-to-point, single-class service have. The case examines WestJet strategy over the years and focuses on the company latest decision: Taking into account the addition of smaller aircraft to its single model Boeing fleet. The aim of the event is to examine changes in a company’s strategy over time and the potential impact of these changes on the future performance of a company check.
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from
Stewart Thornhill,
Ken Mark
Source: Ivey Publishing
18 pages.
Publication Date: Sep 24, 2009. Prod #: 909M63-PDF-ENG
WestJet in 2009: The decision fleet expansion project HBR case solution

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