Discusses the key differentiators aspects of industrial and consumer marketing compared. These differences are highlighted for organizational and marketing mix aspects.

Discusses the key differentiators aspects of industrial and consumer marketing compared. These differences are highlighted for organizational and marketing mix aspects.
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from
V. Kasturi Rangan,
Bruce Isaacson
13 pages.
Release date: 07 August, 1991. Prod #: 592012-PDF-ENG
What is the industrial marketing? HBR case solution

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