What are the timeless truths of advertising? How can agency leaders manage their teams, creative talent and customers? To answer these and other questions, the mythology of the “Golden Age of Advertising” is explored and analyzed here. Specifically, with ad man Don Draper the fictional protagonist but already culturally iconic TV series Mad Men as mythic archetypes are extracted lessons for contemporary advertising practitioners. Proposed ten timeless rules and explicated in t … Read more »

What are the timeless truths of advertising? How can agency leaders manage their teams, creative talent and customers? To answer these and other questions, the mythology of the “Golden Age of Advertising” is explored and analyzed here. Specifically, with ad man Don Draper the fictional protagonist but already culturally iconic TV series Mad Men as mythic archetypes are extracted lessons for contemporary advertising practitioners. Proposed ten timeless rules and explicit intra-agency management processes, managing creative processes and managing customer relationships in the areas of management.
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from
David Strutton,
David G Taylor
Source: Business Horizons
13 pages.
Release Date: 15, September 2011. Prod #: BH450-PDF-ENG
What would Don Draper do? Rules for the restoration of the Modern Agency Mojo HBR case solution