Fall as market barriers and market boundaries blur, companies are increasingly broad in its scope of business and markets. This expansion in the scope of a company is intensifying the competition as the interaction between rivals spreads across many markets. In order to be successful as a company, then the manager must have a multi-market approach to competition. Critical to the success is an understanding of how rival contact across markets to influence a company’s competitive behavior. This understanding there is competition for … Read more »

Fall as market barriers and market boundaries blur, companies are increasingly broad in its scope of business and markets. This expansion in the scope of a company is intensifying the competition as the interaction between rivals spreads across many markets. In order to be successful as a company, then the manager must have a multi-market approach to competition. Critical to the success is an understanding of how rival contact across markets to influence a company’s competitive behavior. This understanding is there for the competition between the two companies, but few companies provide only a rival in various markets. We expand the focus to a competitor and explore configurations of competitive triads. We explain why triadic competition is dynamic and differs somewhat from dyadic competition and laid the foundation for exploring competition among a wider range of participants.
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from
John W. Upson,
Annette Ranft
Source: Business Horizons
9 sides.
Publication Date: Jan 15, 2010. Prod #: BH368-PDF-ENG
When Strategies Collide: Different multipoint Competitive Strategies within triads HBR case solution

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