The demand for low-cost housing after the Second World War far exceeded. Was this a profitable new market? New York developer William Levitt had to decide. During the Second World War Levitt was happy to build basic housing for the working class – otherwise Levitt & Sons would remain idle due to the Federal Government ban on all essential structure as the luxury homes that Levitt & Sons usually built on Long Iceland, New York. Under a contract with the U.S. Navy, Levitt & Sons built 2,000 hom … Read more »

The demand for low-cost housing after the Second World War far exceeded. Was this a profitable new market? New York developer William Levitt had to decide. During the Second World War Levitt was happy to build basic housing for the working class – otherwise Levitt & Sons would remain idle due to the Federal Government ban on all essential structure as the luxury homes that Levitt & Sons usually built on Long Iceland, New York. Under a contract with the U.S. Navy, Levitt & Sons built 2,000 homes in a year, an effort that Levitt & Sons the opportunity to perfect rapid construction techniques were. Levitt had to decide whether he would apply these techniques to satisfy the postwar housing demand. Levitt & Sons had the manufacturing know-how. Want a handsome profit to follow? Levitt necessary to understand the impact of home improvement loans and mortgages, government guaranteed returning servicemen as part of their veterans benefits. Levitt had the opportunity to parlay his own experience of World War II as a Navy Seabee, these houses through an appeal to the feelings of the veterans, like himself, like the return home and settle there after the fighting had stopped to market. Levitt decision would have profound social, economic and political impact on the lives of returnees, their spouses and their children -. The Baby Boomers
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from
Nitin Nohria,
Anthony J. Mayo,
Mark Benson
Source: Harvard Business School
32 pages.
Publication Date: Dec 12, 2005. Prod #: 406062-HCB-ENG
William Levitt, Levittown and the creation of American suburbia HBR case solution

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