The case describes the development of new products for WingspanBank.com, an Internet-only financial services “infomediary” by a team of Bank One, First USA division created. The establishment of the Bank described the concept of development decision-making prelaunch. Rich detail for the analysis of the processes and management decisions that the bank be created in about 120 days by a team of 30 licensed providers. Moreover, the concept of an “infomediary” is introduced … Read more »

The case describes the development of new products for WingspanBank.com, an Internet-only financial services “infomediary” by a team of Bank One, First USA division created. The establishment of the Bank described the concept of development decision-making prelaunch. Rich detail for the analysis of the processes and management decisions that the bank be created in about 120 days by a team of 30 licensed providers. Moreover, the concept of an “infomediary” is introduced. The case of the decision point, students need between different speeds (the desire, first-mover advantage in online banking to reach) and make the reliability and completeness of the term.
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Sandra J. viewfinder
Daniel Galvin
Source: Harvard Business School
21 pages.
Publication Date: Oct 14, 1999. Prod #: 600035-PDF-ENG
WingspanBank.com (A) HBR case solution

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