How does the new president of an IT department of a global company that sells edible oil initially attract, develop and retain key talent in rapid high-tech companies? The story illustrates the cultural challenges of transformation an Indian company to improve its overall effectiveness. The (A) case shows some of the methods Wipro Technologies to use difference in the workforce used to create competitive advantage for the company. The (B) case describes some further Sudip Na … Read more »

How does the new president of an IT department of a global company that sells edible oil initially attract, develop and retain key talent in rapid high-tech companies? The story illustrates the cultural challenges of transformation an Indian company to improve its overall effectiveness. The (A) case shows some of the methods Wipro Technologies to use difference in the workforce used to create competitive advantage for the company. The (B) case describes some further Sudip Nandy’s ideas for business growth. In the (C) at Nandy More reviews and updates policies, the business situation to an end in 2002. Wipro illustrates the importance of national culture and ethnicity issues, everything has a big company – including its own native culture, the cultures of their potential customers, and the cultures of the people. The case is well suited to deploy the Hofstede cultural model during class.
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from
Gerry Yemen
Martin N. Davidson,
Heather Wishik
Source: Darden School of Business
8 pages.
Release Date: 29 May 2002. Prod #: UV3209-PDF-ENG
Wipro Technologies Europe (A) HBR case solution

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