Describes the development of Wit Capital from its inception as a small brewery to an online investment bank advises both small technology companies, the capital and large businesses, Internet businesses, as well as retail brokerage services for private investors, increasing to acquire access to IPOs. Wit explains the continued development in 2000, when it sold its retail brokerage unit and refocused on traditional corporate customer. Provides details o … Read more »

Describes the development of Wit Capital from its inception as a small brewery to an online investment bank advises both small technology companies, the capital and large businesses, Internet businesses, as well as retail brokerage services for private investors, increasing to acquire access to IPOs. Wit explains the continued development in 2000, when it sold its retail brokerage unit and refocused on traditional corporate customer. Provides details Wit value propositions of its target customers and some data on the value, the quality of service delivered. Written for a second year MBA course in service management. Can also courses focusing on the Internet, general management, entrepreneurship, service management, and service operations are used.
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from
Roger Hallowell,
Charles G. Ruberto
Source: Harvard Business School
5 pages.
Release Date: 08 November, 2000. Prod #: 801265-PDF-ENG
Wit Capital: Evolution of the Online Investment Bank (B) HBR case solution

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