Recommended for MBAs, this case is one of a pair of cases used in a merger negotiation exercise. It was designed to be used with “Mars, Incorporated” (UVA-F-1612), but it can also be used on its own. One half of the class prepares only the Wrigley’s case, and the other half uses the Mars case. Wrigley and Mars are considering a merger and are in the process of negotiating a merger agreement. Macroeconomic assumptions, in particular forecasting future price of sugar in an uncertain environment and assumptions … Read more »

Recommended for MBAs, this case is one of a pair of cases used in a merger negotiation exercise. It was designed to be used with “Mars, Incorporated” (UVA-F-1612), but it can also be used on its own. One half of the class prepares only the Wrigley’s case, and the other half uses the Mars case. Wrigley and Mars are considering a merger and are in the process of negotiating a merger agreement. Macroeconomic assumptions, especially forecasts of future prices for sugar in an uncertain environment and make assumptions about the value of future cash flows Wrigley Wrigley difficult to predict.
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from
Elena Loutskina,
Georgy Shapovalov
Source: Darden School of Business
25 pages.
Release Date: 24, March 2010. Prod #: UV4276-PDF-ENG
Wrigley Jr. Company HBR case solution

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