The (B) case tells the story of a management buy-out (MBO) and then focuses on the marketing strategy of the new independent local brewery with the aim of survive and thrive with a clear local strategy. It presents the twists and turns of how a group of entrepreneurs with the support of the local community, took breweries of multinational brewer InBev and revived the historic brand Wolters in a new independent company. Five years after independence, the company is prosperin … Read more »

The (B) case tells the story of a management buy-out (MBO) and then focuses on the marketing strategy of the new independent local brewery with the aim of survive and thrive with a clear local strategy. It presents the twists and turns of how a group of entrepreneurs with the support of the local community, took breweries of multinational brewer InBev and revived the historic brand Wolters in a new independent company. Five years after independence, the company is a local niche market with a range of marketing approaches that play on their local connections prosperous, and consider how they can develop their export business. The case is suitable for a debriefing for the (A). There is also an independent case of small and medium enterprises facing issues of local brand marketing in an industry increasingly dominated by global players, and the development of exports from scratch.
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Klaus Meyer
Source: Ivey Publishing
10 pages.
Release Date: 9 March 2012. Prod #: W12806-PDF-ENG
Wolters Brewery (B): traditions for future HBR case solution

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