Chronicles the background of the establishment of the WNBA, its basic business concept, some of the most important research information from the NBA used in launching it, and other related information. Students must analyze the involved “basic business model” and compare it with that of the American Basketball League (another women’s professional league). Students must check whether both leagues can succeed ultimately, only one or none.

Chronicles the background of the establishment of the WNBA, its basic business concept, some of the most important research information from the NBA used in launching it, and other related information. Students must analyze the involved “basic business model” and compare it with that of the American Basketball League (another women’s professional league). Students must check whether both leagues can succeed ultimately, only one or not.
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from
Stephen A. Greyser
Source: Harvard Business School
12 pages.
Publication Date: Feb 22, 1999. Prod #: 599032-PDF-ENG
Women’s National Basketball Association (WNBA) HBR case solution

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