Chronicles the growth and development of women’s professional basketball. Particular emphasis is on the impact of Title IX of the 1996 women’s gold medal Olympic team and the advent of the American Basketball League (ABL). The structure and ‘fundamental business model “of the ABL are described along with their various sources of income. Promotes discussion of the conditions to favor the women’s professional sport in the late 1990s.

Chronicles the growth and development of women’s professional basketball. Particular emphasis is on the impact of Title IX of the 1996 women’s gold medal Olympic team and the advent of the American Basketball League (ABL). The structure and ‘fundamental business model “of the ABL are described along with their various sources of income. Promotes discussion of the conditions to favor the women’s professional sport in the late 1990s.
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from
Stephen A. Greyser,
Natalie Zakarian
Source: Harvard Business School
6 pages.
Release Date: 02 April, 1999. Prod #: 599031-PDF-ENG
Women’s Professional Basketball League and the American Basketball HBR case solution