Almost all environmental organizations have a similar goal: to stop the degradation of the natural environment. However, the strategies, the environmental organizations choose to employ sometimes starkly different. Comparing the models of two dissimilar environmental powerhouses: Greenpeace and the World Wildlife Fund for Nature (WWF). Active in 100 countries, WWF is working with governments, businesses, other NGOs and communities to set up conservation programs to preserve natural habitat. In contra … Read more »

Almost all environmental organizations have a similar goal: to stop the degradation of the natural environment. However, the strategies, the environmental organizations choose to employ sometimes starkly different. Comparing the models of two dissimilar environmental powerhouses: Greenpeace and the World Wildlife Fund for Nature (WWF). Active in 100 countries, WWF is working with governments, businesses, other NGOs and communities to set up conservation programs to preserve natural habitat. In contrast, Greenpeace works to campaign for environmental change against governments and companies and provides funding only through individuals and foundation grants. Examines the detailed history and business models of the two organizations.
Including color exhibits.
To maximize their effectiveness, color cases should be printed in color.
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from
Ramon Casadesus – Masanell,
Jordan Mitchell
Source: Harvard Business School
24 pages.
Release date: 06 July, 2007. Prod #: 708 417 PDF-ENG
World Wildlife Fund for Nature (WWF) HBR case solution

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